Our Story

Three Generations of Flavor

From a roadside stand in Jalisco to the heart of San Antonio.

1987 · Jalisco, México

Where It All Began

It started with a clay comal and a family secret. In the summer of 1987, Rosario Vásquez set up a small stand beside the road outside Tepatitlán de Morelos, Jalisco — a folding table, a charcoal pit, and the recipes her mother had passed down by memory.

Every tortilla was pressed by hand. The barbacoa pit was dug at three in the morning so the meat could slow-cook through the night. By six, the line stretched around the block. By noon, everything was sold out. Word spread fast: this wasn't just food — it was a ritual.

1998 · San Antonio, TX

The Journey North

In 1998, Rosario's son Miguel packed the family's clay comals, their hand-carved tortilla press, and a handwritten notebook of recipes into a truck and headed north to San Antonio, Texas.

The West Side welcomed them. The Cesar Chavez corridor was filled with families who recognized the flavors — who knew what it meant to taste something true. Taqueria Mi Tierra opened its doors in a small converted storefront. The line hasn't stopped since.

The Craft

The Art of the Tortilla

Every morning at 5:30 AM, the masa is mixed fresh. No shortcuts, no pre-made dough. Each tortilla is pressed by hand on the same cast-iron press that Rosario brought from Jalisco — worn smooth by decades and tens of thousands of tortillas.

The trompo — the vertical spit for al pastor — was added in 2003 after Miguel spent six months perfecting the achiote-citrus marinade. The pork is stacked and spun slowly, basted hourly with pineapple juice and house-made marinade. It has become the icon of the kitchen.

Today

Third Generation, Same Recipes

Today, Taqueria Mi Tierra is run by Rosario's grandchildren — Ana and Carlos Vásquez — with Rosario herself still coming in on Saturdays to press tortillas alongside the crew.

The menu has grown, the kitchen has modernized, and the line gets longer every year. But the recipes haven't changed. The masa is still mixed by hand. The barbacoa still cooks overnight. Some things don't need to be improved — they just need to be honored.

What We Stand For

Four Beliefs That Drive Everything

Family First

Every decision — from the menu to the hours — is made through the lens of family. The crew is family. Our guests are family.

Authenticity

We cook the way Abuela Rosario taught us: fresh masa, slow fire, no shortcuts. The recipes don't change because they don't need to.

Community

We've been feeding San Antonio's West Side for over 25 years. This is our neighborhood. We take that responsibility seriously.

The Craft

The trompo, the comal, the barbacoa pit — these are not just tools. They are a living tradition passed from hand to hand, generation to generation.

Meet the Family

Three Generations Behind the Counter

Rosario Vásquez Founder · 1st Generation

"Food is memory. Every tortilla I press carries fifty years of love."

Miguel Vásquez Pitmaster · 2nd Generation

"My mother taught me that patience is the most important ingredient. Everything else follows."

Ana & Carlos Vásquez Running the Show · 3rd Generation

"We modernized everything except the food. The recipes stay exactly as Abuela wrote them."

Ready to Taste the Story?

Order online for pickup, drive-thru, or delivery direct — no platform fees.